“How Creativity and Ideas will Redefine Our Economy”

Just like how the commodity of the agriculture age was all about farming, the Industrial Age, the factory workers and the Information Age, the knowledge workers;  the conceptual age which is at its earliest stage, is mostly about ideas and creativity. The conceptual age unlike the other precious ages is no longer about materialistic things. The most successful societies of this age are post- materialistic and are ruled by meaning.

According to Daniel Pink, the author of “A Whole New Mind”, which explains the topic in details, he believes that it is no longer enough to create a product that is reasonably priced and adequately functional. It must be

  • Beautiful
  • Unique
  • Meaningful

Pink also mentions that In an age of abundance, appealing only to rational, logical and functional needs isn’t sufficient, products and services must be pleasing to the eye and compelling to the soul.

“The future is not some Hanichean world in which individuals are either left-brained and extinct or right-brained and ecstatic – in the conceptual age, what we need is a whole new mind”

Victor Frankl, an Austrian researcher who founded the third school of psychology, logotherapy, wrote “Man’s search for meaning” while he was in prison at a concentration camp in Germany and during the Second World War. He documented an interesting method, logotherapy, where he advocated finding a purpose in life despite being himself in the worst situation the one could imagine, an Austrian prisoner in a German concentration camp.

The true values of this age are the pursuit of meaning and purpose, the ethics of caring and being a skilled visionary. When facts become widely available, they lose their value, and what matters more now is the challenge of contextualizing ideas to creative products and services with emotional impact. The people who know how to apply analytical and creative aptitudes at the same time are the ones that will thrive. Take Japan as an example, the country has the most analytical-skilled nation, however, did you know that today Japan mainly exports pop culture and not autos or electronics. Hence, the key to a developed economy, is a creative class of society.

Today, in order for us to excel in this new age we must be skilled with the following six aptitudes and six senses

  1. Design
  2. Story
  3. Symphony
  4. Empathy
  5. Play
  6. Meaning

At tamkin, we are focusing on nurturing these skills through research and events. The creative and idea-based economy in the middle east is a main focus for our third pillar : economic diversification. We are passionate to inspire people to learn and apply the skills of this challenging coming age and shine as creative individuals and nations.
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